Brand-name match
How closely the returned entity name matches the brand name you entered.
Free brand entity check
Google Knowledge Graph Checker
See whether Google returns a clear organization entity for your brand, how closely it matches your website, and what to improve next.
Your 0–100 score is an Executive Intelligence diagnostic based on Google Knowledge Graph Search API data. It is not an official Google confidence percentage.
Run the free check
Does Google recognize your brand as the right entity?
Enter the brand name customers use and its primary website. We query organization entities, compare the leading match, and show every factor behind the score.
- Immediate 0–100 diagnostic
- Matched entity and official URL
- Offer recommendation based on the result
Transparent method
What the Knowledge Graph confidence score measures
The checker turns one API response into four visible factors. No factor claims to predict rankings, citations, or recommendations.
Website match
Whether the entity’s official URL resolves to the same domain as your website.
Result strength
The top result’s API match score and its separation from the next candidate.
Entity completeness
The presence of an entity ID, type, description, detailed description, and official URL.
Read the result
Three score bands, each with a practical next step
A lower score points to entity clarity work. A higher score shifts the question from recognition to how the brand appears in real buyer answers.
0–34
Unclear entity
No organization match, a weak name match, or a different official website. Start with AI Visibility Foundation.
Explore AI Visibility Foundation35–69
Developing entity
A plausible match exists, but the result is incomplete or ambiguous. Start with an AI Visibility Audit.
Explore AI Visibility Audit70–100
Established entity
The name and website align with a strong result. Inspect buyer questions and sources through AI Visibility Optimization.
Explore AI Visibility OptimizationUse the signal correctly
Entity recognition is one input, not the whole AI visibility picture
The Google Knowledge Graph Search API returns individual matching entities. It does not show a connected graph, measure visibility in ChatGPT or Gemini, or explain why a competitor appears in an AI answer.
What this check can tell you
Whether Google returns a likely organization entity, which name and website it associates with that entity, and where the match looks incomplete.
What needs a wider audit
Buyer-question coverage, answer accuracy, competitor selection, cited sources, page evidence, and changes across AI platforms.
Check the wider picture
A graph match cannot show the answers your buyers see.
Request a Free AI Visibility Audit to compare one priority buyer question, your brand, and the alternatives already appearing in the answer.
FAQ
Google Knowledge Graph checker questions
What is a Google Knowledge Graph checker?
It sends a brand-name query to Google’s Knowledge Graph Search API and inspects the returned organization entities. This checker also compares the top entity with the website you provide.
Is this an official Google confidence score?
No. Google returns a resultScore that indicates how well an entity matched the request constraints, but it does not publish that value as a 0–100 confidence percentage. Executive Intelligence calculates the displayed score from the name, website, result strength, and entity completeness.
Does a high score mean my brand will appear in AI answers?
No. A strong entity match is useful evidence of recognition, but AI answers also depend on the question, available sources, page content, competitor evidence, and the system producing the answer.
What happens if Google finds no matching entity?
The score returns in the unclear range. That is a diagnostic starting point, not proof that the brand is absent from every Google system or AI platform.
What information do you collect?
The checker uses the brand name and website to run the entity check. Your name and work email are captured so we can send the result context and one relevant follow-up. API keys stay on the server.
Why can the checker be temporarily unavailable?
Google advises against making the legacy Knowledge Graph Search API a production-critical dependency and is moving new enterprise use cases to its Cloud Enterprise Knowledge Graph product. If the API cannot respond, the form will say so before submitting your details.